LION: Smart's 'Welcome Change' TV ad wins Best Viral Commercial #RAWRAwards201612:10:00 PM
Smart's 'Welcome Change' is the Best Viral Commercial of the RAWR Awards 2016!
Anything can be viral but this Smart's 'Break down barriers and welcome change!' TV ad was chosen by more than 100 Bloggers Worldwide for leaving a mark in the viewers’ minds and hearts.
This is the commercial that can be easily recognized, may it be through its model or jingle which made a great impact to the brand that it represents.
LionhearTV’s RAWR Awards is patterned similarly after the Oscars with categories such as Male and Female Celebrities of the Year, but also includes special categories (dubbed Cub Awards) such as Viral Video of the Year, and Fan Club of the Year.
All entries of the categories were nominated by the fans, and all the winners of the awards night are also completely determined by the fans for the Cub Categories and the more than 100 Pinoy Bloggers Worldwide for the Lion and Pride categories.